Ground Control to Major Tom: Nature and Humanity: Priceless

Dear Friends and Colleagues,

On the heels of the election, I wish you well during these challenging times and hope you enjoy my perspectives about the role of nature and humanity. 

With COVID-19 continuing to race into a global crisis at such scale and speed, companies and organizations have been forced to re-evaluate nature, economic and human value.

With 66% of US employees working remotely due to COVID-19, human attitudes, behaviors, concept of family and community has changed – along with relationships to dogs, children, material possessions and health.  Life in ‘our own backyards’ is intervening, shifting our pace and appreciation of daily life. 

A global virus that keeps us contained in our homes—certainly through next year—is further influencing our relationship to government, the outside world, even to each other.  These changes in the coming months will continue to feel unfamiliar and an unchartered course. 

Disasters and crisis moments also represent transformation and opportunity: more sophisticated and flexible use of technology, less polarization, a revived appreciation for the outdoors and life’s other simple pleasures. 

“Attitude is a little thing that makes a BIG difference.” Success is not final, failure is not fatal, it is the courage to continue that counts.” “If you're going through hell, keep going.” “Everyone has his day, and some days last longer than others.”  

Winston Churchill. 

The science of behavior change is a subject of study and evolving tool for design over the past ten years. Leading companies have instituted tools and practices to monitor, collect, analyze and act on a range of digital surveys, behavioral patterns, experiential listening and artificial intelligence. These capabilities are becoming the foundation for experience creation – future drivers of influence and growth.  The speed at which companies can —and must—respond to them will become sources of competitive advantage aligned with solving social and environmental challenges. 

Some major implications to consider in our new holistic approach to the life and business entwinement:

Trust and Transparency:  The continual emergence of social and humanitarian justice will influence consumers buying patterns, selection of products/services based on more ethical decisions, alignment with preserving the environment, focus on racial equity and inclusion. 

Health Ecosystem:  Health will dominate, divide and conquer among all of us including our role in society, how we contribute and maintain our community pods for the future including new approaches to mental health, disease and wellness. 

The Role of Storytelling: Amplifying our voices, facing a new audience of multiple ZOOM screen and masked faces, two-minute pitches is fueling connection by a story, image or intuition. Time to re-write a compelling script that underscores being present, empathetic and truthful.  

 [19th century copywriter] John Powers had given us all we’ve ever really needed to know. “Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.”

Winning the Story Wars by Jonah Sach

Virtual Economy: Virtual working is fueling day-to-day activities, disrupting the routines, creativity, how we market and sell our products, distribution and channels of influence. Prioritizing and nurturing authentic relationships will be crucial for success.

Lead and Follow:  Listening and engaging in two-way dialogue are driving the leaders and reinvention of archaic leadership training, education and skills building. No more textbook and old school approaches – just real-world learning. 

Science Wins:  The growth and importance of STEM education has never been so important, essential for preparing tomorrow’s leaders, tackling real world issues and solutions for addressing the Sustainable Development Goals (SDGs). 

Migration Patterns:  For sure, people have fled major cities like New York, Los Angeles to the country and suburbs during the pandemic. However, these decisions are impacted by other factors such as climate, wealth and racial inequality – emerging as the dominant narrative of migration patterns. 

Underserved Communities:  The spotlight is on to tackle poverty in America, the gaps between the rich and poor. A person deserves a home, education, food on the table and healthcare. There is an opportunity to change the rules for the millions of people or are underserved and vulnerable including people of color.

 ‘Wake-up Call’

By 2050 there will be 9.7 billion people on the planet, half of them will be in water-stressed regions, requiring 50 percent more energy. 

With the growing threats of climate change, disruptive weather patterns, water shortages, nature will dictate our ultimate destiny. This requires a dramatic shift in how we evaluate, appreciate and find solutions for the co-dependent connections between nature, humans, wildlife and resilient communities. 

Scientists, conservationists, academia, businesses and civil society must work together on these approaches on a more united front, lifting people out of poverty and improving livelihoods - the critical path for restoring nature and humanity. 

By: Samantha Taylor - Founder of Reputation Dynamics and Elephant Art Shop

Photo: On assignment – Shining Hope School, Kibera Slum, Nairobi, Kenya

Since 2005, Reputation Dynamics (RD) has committed to addressing social, environmental and human justice issues. RD mobilizes corporations, NGOs/civil society and academia to devise share-valued approaches and develop inclusive partnerships.  

I look forward to connecting with peers who are making the world a better place, advancing the Sustainable Development Goals. Please contact me at:  

sam@reputation-dynamics.com

***

Statement on Racial Equity, Justice and Inclusive Societies

Reputation Dynamics stands by the voices of ensuring racial equality and justice for all. Across our nation and around the world, we are witnessing the tipping point of years of suffering, racial and income inequalities.  

The increasing gap between the rich and the poor is further emphasized by the impacts of COVID-19 and will be for years to come. 

As a small business dedicated to helping organizations develop inclusive partnerships with a focus on underserved communities, Reputation Dynamics will continue to be on the frontlines of advancing change, mobilizing the power of for- and not-for-profit sectors to achieve justice and equity for all.  We will continue to support initiatives and focus on:

• Equity gaps between income and race should no longer ensue, all people deserve an opportunity to thrive; 

• Mobilizing inclusive partnerships to address climate change is essential for improving health outcomes, getting people out of poverty, creating jobs and building resilient neighborhoods;

• Access to education is a key imperative for tomorrow’s workforce, developing 21st century jobs that address global challenges, solutions to real world problems like health;

• Listening to, learning and aligning with people of color owned local and global businesses to advance their missions and impacts in communities.

We stand in solidarity with the black community and the ongoing fight against archaic racist systems, which need to be re-engineered. 

I invite you to join our work to support health equity, economic opportunity, climate justice and resilient communities.

United we will stand.

By: Samantha Taylor - Founder of Reputation Dynamics and Elephant Art Shop

Since 2005, Reputation Dynamics (RD) has committed to addressing social, environmental and human justice issues. RD mobilizes corporations, NGOs/civil society and academia to devise share-valued approaches and develop inclusive partnerships. Sam Taylor celebrates growing up in Kenya, East Africa.

Please contact me at:  

sam@reputation-dynamics

Photo: By Sam Taylor, Brooklyn Bridge Park.

Sustainable Development Trends 2020: Bridging the Gap: Corporate Social Responsibility and Strategic Innovation

While progress has been made in support of the Sustainability Development goals (SDG’s), gaps ensue mitigating climate change’s disruptions on people’s live, migratory patterns and getting out of poverty. 

Earth’s climate is going through unprecedented changes in the history of modern civilization as a result of human behaviors. Without adaptation and mitigation strategies, substantial damages to the U.S. economy, environment, human health and well-being will continue to increase over the coming decades.  These include increasing greenhouse gas emissions, higher temperature extremes, heavy precipitation, flooding and wildfires. This is influencing the movement of humans, marine and wildlife species to find better places to live and survive in and outside of cities.

By 2050 there will be 9.7 billion people on the planet, half of them will be in water-stressed regions, requiring 50 percent more energy. 

While the CSR movement has raised the bar for companies to have ethical brands, products and services, considerable investments and collaboration across multiple industries, supply chains will be required for transformative change and disruption, transitioning to the corporate social innovation movement. 

 A recap of the realities we face:

Climate Change: Extreme weather events, reduction in worker productivity could cause major global economic losses unless greenhouse gas emissions are significantly reduced in the next few decades, according to a series of reports from the United Nations and global financial institutions and revealing that climate change signifies economic risk. In the U.S. alone, if greenhouse gas emissions are not significantly reduced the country could see a 10 percent cut in real income by 2100. 

STEM Education: Women are still considered a minority in the fields related to science and technology, both in education and professions. According to the UNESCO report Cracking the Code, only 35% of all students in STEM higher education around the world are women. According to Girls Who Code, less than 20 percent of computer science graduates are women. Today, only 24 percent of computer scientists are women, and by 2027, just 22 percent of women will be represented in the field.

Oceans: Nearly half of the ocean’s marine populations have declined over the last 45 years. About 13 million tones of plastic leak into our oceans every year, harming biodiversity, economies and health.  By 2050, there will be more plastic than fish if we keep producing (and failing to properly dispose of) plastics at predicted rates, plastics in the ocean will outweigh fish pound for pound in 2050, according to a report by theEllen MacArthur Foundationand World Economic Forum. 

Wildlife Species: In just 20 years African elephants could be gone.  Despite the ivory ban in 1989, elephants continue to be slaughtered with only half the number of elephants left. Approximately 100 African elephants are killed each day by poachers seeking ivory leaving 430,000 remaining. Elephants are a critical species as they create and maintain the ecosystems in which they live and for other plant and animal species to also survive.

Women and Girls: Gender inequality is a major cause and effect of hunger and poverty: it is estimated that 60 percent of chronically hungry people are women and girls (Source: WFP Gender Policy and Strategy). Women make up more than two-thirds of the world's 796 million illiterate people.

Reputation Dynamics: Predictions for 2020:

Impact Investing: Recent growth in impact investing has come from a surge in interest from millennials — investors born between the mid 1980s and the early 2000s.  The impact investing industry is estimated at USD 502 billion as of 2018. The growing impact investment market provides capital to address the world’s most pressing challenges in sectors such as sustainable agriculture, renewable energy, conservation, microfinance, affordable basic needs including housing, healthcare, and education. Several of the world’s biggest money managers have entered impact investing, including UBS Wealth Management and Goldman Sachs Asset Management. Non-profits such as the Ford Foundation and the Michael & Susan Dell Foundation have also made commitments.

Empower Consumers: Nearly two-thirds (63%) of surveyed global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs, and will avoid companies that don't, according to new Accenture research shared with Marketing Dive. Among consumers, 62% want companies to take a stand on the social, cultural, environmental and political issues that they care about the most.

Mission-related Investments: U.S. foundations are leading the way in MRI following the announcement just last year by the Ford Foundation that it will commit USD 1 billion of its 12 billion endowments to MRIs over the next ten years; this is the largest commitment of philanthropic endowment to impact investing. The Foundation will be focusing on investments in affordable housing in the U.S. and access to financial services in emerging markets.

Reset the CSI Framework: This entails devising the long-term strategic goals, a greater emphasis on research and development, human development, proper selection and alignment with NGO/civil society partners, measurements and mission-related investments.  

Gender-lens Investing: Gender lens, gender-focused investing is one of the fastest growing segments. Gender lens investing integrates gender-based factors into investment decisions with goals ranging from enhancing risk-adjusted returns to driving gender equality. The International Finance Corporation (IFC) estimates a $320 billion financing gap for female entrepreneurs in small and medium enterprises in developing countries alone. According to the World Economic Forum’smost recent Global Gender Gap Report, this trend could continue for years: at current rates of progress toward gender parity, the gender gap will close in 61 years in Western Europe, 70 years in South Asia, 171 years in East Asia and the Pacific and 165 years in North America

Conclusions: Mere checkbook philanthropy will not suffice

Bridging the gap between CSR and corporate social innovation will require a long-term sustainable approach. This entails enforcement throughout the organization, business units, supply chains, listening to and influencing customer behaviors including unlocking the power of human potential within the employee base. Businesses have the opportunity to leverage the diversity of their communities, philanthropic commitments and people they influence within their ecosystems. 

In turn, authentic brand and marketing campaigns can educate, advocate and empower the public at large to be part of addressing our pressing social and environmental challenges on a more united front, lifting people out of poverty and improving livelihoods. 

By: Samantha Taylor - Founder of Reputation Dynamics 

Since 2005, Reputation Dynamics (RD) has committed to addressing social, environmental and human justice issues. RD mobilizes corporations, NGOs/civil society and academia to devise share-valued approaches and develop inclusive partnerships.

I look forward to connecting with peers who are making the world a better place, advancing the Sustainable Development Goals. Please contact me at:  

sam@reputation-dynamics.com