Protection of Forests: Critical For Future Generations
Deforestation is an increasing contributor to global warming and environmental change impacting the health and well-being of the most rural communities. To be sure, the transformation of forested lands by human actions and the removal of trees without sufficient reforestation is one of the greatest drivers of biodiversity destruction, conflict, loss of habitat and wildlife species, and poverty.
‘Realities at a Glance’
- We are losing 137 plant, animal and insect species every single day due to rainforest deforestation, which equates to 50,000 species a year.
- Regions such as Indonesia lost more than 6 million hectares of its primary forest -- an area the size of England -- from 2000 to 2012.*
- About one half of the forests that covered the Earth are gone with only 40 billion hectares remaining today.
- There are fewer than 300,000 chimpanzees remaining in the wild.
- Only about 22% of the world's original forest cover remains "intact" – contained in three areas: the Canadian and Alaskan boreal forest, the boreal forest of Russia, and the tropical forest of the northwestern Amazon Basin and the Guyana Shield.**
In addition to the sourcing of paper and palm oil from forests, the impact of human behaviors continues to be profound. Forests are cleared, degraded and fragmented by timber harvest, conversion to agriculture, road-building, fires and in a myriad of other ways. The effort to use and subdue the forest has been a constant theme in the transformation of the earth, across societies and cultures, and is a major source of humanitarian conflict.
‘The Wake Up Call’
Deforestation has important implications for life on this planet. Forests are the foundation of the global ecological system, the lungs of our planet and crucial for the future sustainability and survival of generations.
Increasing population growth combined with poverty forces local communities to use forest resources in unsustainable ways in order to meet their basic needs such as food and water, as well as income generation for farmers and their families.
Meanwhile, with the quest for Africa’s natural resources at an all-time high including palm oil production, competition is rising for the global demand for forest and extractive industry products. Africa also lost 3.4 million hectares of its forested area between 2000 and 2010.***
Moving Beyond ‘Profits with Purpose’
The protection of forests, ecosystems and wildlife species can no longer be solved in isolation and requires more integrated approaches to address the complex challenges and interrelated links with poverty. This includes protecting farmers and their communities to ensure provision of food, shelter, health and skills training.
With the quest for new markets and customers, experts from multiple sectors – corporations, NGOs, fair trade and forestry experts - need to convene on shared value approaches for future ‘Years of Living in Prosperity’ in a globalized economy.
While an increasing number of corporations have committed to using sustainable palm oil and protecting forests, at the most fundamental level, consumers need to be educated about responsible purchasing options, integrity of ingredients and be included into the ‘Call to Action’ to preserve the planet’s natural resources. With the acceptance of corporate responsibility continuing to drive brand reputation and purchasing habits among consumers, behavior changes are needed to influence more responsible purchasing decisions.
Breaking down the systemic barriers to poverty is essential to preserving forests and protecting ecosystems to ensure the provision of basics human needs such as food and water, while developing responsible goods and services in the marketplace.
Traditional models of giving are continuing to evolve with the new sustainability imperative. This will ensure integration across multiple disciplines in the supply chain, while creating programs and product development strategies. These models will align giving at the heart of ‘People Connection’ while protecting families and communities.
In Conclusion: Corporations, supported by NGOs and governments, have profound shared values and our society cannot mitigate pressing social, economic and environmental issues without adapting to the realities of our planet and enlisting support from conscious-driven consumers.
By: Samantha Taylor – Founder of Reputation Dynamics.
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Sources:
- Years of Living Dangerously: Showtime documentary series about the human impact on climate change
- *Scientists: Belinda Arunarwati Margono, Fred Stolle: Nature Climate Change
- **World Resources Institute
- ***FAO Global Resources Assessment 2010
Reputation Dynamics is excited to work with The Nature Conservancy on corporate marketing and social responsibility development to support awareness, growth and development of their programs in Africa.
Since the 2006 launch of the Africa program, TNC has been protecting land, freshwater and marine ecosystems in key African regions including, Kenya, Tanzania, Namibia and Mozambique. With the population of Africa expected to double by 2050, there will be greater demands for energy, food and water which will pose challenges that need to be addressed to ensure the resilience of the continent's natural resources, alleviate poverty and improve the quality of life for underserved communities.
The financial services sector has undoubtedly had much to contend with in recent years. Following the collapse of Goldman Sachs in September 2008, growth stumbled to a halt and the banks became whipping boys for the media and politicians - perhaps not totally undeservedly - for their role in the financial crisis.
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